Marketing decision support systems are designed to handle information from both internal and external sources. Internal information is particularly important for:
A) recognizing market responses to changes in technology.
B) understanding the changes in the environment that could influence marketing strategies.
C) shedding light on the changes in global economies and societies.
D) investigating the efficiency and effectiveness of various marketing strategies.

Question

Quizplus · Accepted Answer

Marketing decision support systems use internal information to evaluate the effectiveness of past marketing strategies and to make adjustments accordingly. This helps to improve the efficiency and effectiveness of future marketing efforts. Internal information may include sales data, customer feedback, and other data collected within the company. While external information is also important, it is not specifically related to handling internal information.

Marketing Decision Support Systems Are Designed to Handle Information from Both