Which of the following best describes external information for marketing decision support systems?
A) Inventory data that can indicate how rapidly products are selling
B) Expenses incurred by a company in personal selling
C) Costs incurred by a company for advertising its products and services
D) Information on technological advances in the field

Question

Quizplus · Accepted Answer

External information for marketing decision support systems refers to data or insights that are collected from outside the organization, such as market research reports, industry trends, economic factors, and emerging technologies. Option D, information on technological advances in the field, is the only choice that correctly describes external information. Inventory data, expenses incurred by personal selling, and advertising costs are internal data that may be used as inputs for marketing decision support systems.

Which of the Following Best Describes External Information for Marketing