The purpose of a reminder advertisement is to
A) promote a specific brand's features and benefits.
B) tell people what a product is, what it can do, and where it can be found.
C) state the position of a company on an issue.
D) reinforce previous knowledge of a product.
E) promote the advantages of one product class over another.
Correct Answer:
Verified
Q4: A pioneering (or informational) ad
A) reinforces previous
Q18: Advertising that promotes a specific brand's features
Q21: Which of the following statements about comparative
Q21: Studies indicate that comparative ads attract more
Q22: The primary purpose of a competitive advertisement
Q23: Reminder advertisements are especially effective for products
Q24: A recent Samsung Galaxy S III ad
Q27: What type of product advertisement is a
Q28: The key objective of competitive advertising is
Q35: An ad for Citrucel fiber supplement claimed
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