A consideration set refers to
A)the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.
B)the group of generic brands that a consumer would reluctantly consider acceptable.
C)the group of brands of which a consumer is aware.
D)all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E)those product alternatives a consumer has considered,including those deemed unacceptable.

Question

Quizplus · Accepted Answer

A consideration set refers to the group of acceptable brands that a consumer would consider from among all the brands of which he or she is aware in the product class. It is a subset of the awareness set, which includes all the brands that a consumer is aware of in a certain product category. The consideration set is important to marketers as it helps to identify the brands that have a higher chance of being purchased by consumers.

A Consideration Set Refers to