An example of a marketer-dominated source of information consulted during an external search would include A)personal experience. B)Consumer Reports magazine. C)advertising. D)consumer programs on talk radio stations. E)friends and relatives.

Question

Quizplus · Accepted Answer

Advertising is a marketer-dominated source of information where the marketer controls the message and how it is conveyed to the consumer. Personal experience, friends and relatives, Consumer Reports magazine, and consumer programs on talk radio stations are all sources where the consumer has more control over the information and the message being conveyed.

An Example of a Marketer-Dominated Source of Information Consulted During