The major responsibility for fulfilling the expectations created by the marketing department and by the past experiences of repeat guests lies with ______.

Question

Quizplus · Accepted Answer

The operations side of the organization is responsible for delivering the promised services to the guests and ensuring that their expectations are met or exceeded. The marketing department may create the expectations, but it is the operations side that must deliver on them. The advertising department may promote the organization, but the general manager oversees multiple departments and may not directly ensure that guest expectations are met.

The Major Responsibility for Fulfilling the Expectations Created by the Marketing