To succeed in their new roles as sales managers, they will need to perform all the following tasks except:
A) build arms-length, opportunistic relationships with their customers
B) become partners with channel members (wholesalers, retailers) to achieve goals
C) become partners with salespeople to achieve goals
D) develop improved motivational skills

Question

Quizplus · Accepted Answer

Building arms-length, opportunistic relationships with customers is not a task that sales managers should perform. Sales managers should instead build long-term, mutually beneficial relationships with customers.

To Succeed in Their New Roles as Sales Managers, They