When attempting to close,the salesperson should focus on:

Question

Quizplus · Accepted Answer

The salesperson should focus on the customer's dominant buying motives when attempting to close, as this will address the customer's specific needs and desires and make them more likely to commit to the sale. Focusing on competitors' product features or benefits may not be as effective, as the customer may not be as interested in those particular aspects. Focusing on the product features or benefits alone may also not address the specific needs and desires of the customer.

When Attempting to Close,the Salesperson Should Focus On