Non-verbal buying signals are less reliable than verbal buying signals.

Question

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Non-verbal buying signals, such as body language and facial expressions, can often provide more accurate insight into a buyer's intentions and emotions than verbal signals alone. Verbal signals can be influenced by social pressures or the desire to please the seller, whereas non-verbal signals are often subconscious and therefore more honest reflections of the buyer's thoughts and feelings.

Non-Verbal Buying Signals Are Less Reliable Than Verbal Buying Signals