DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, what would DeBeers be considered?

Question

Quizplus · Accepted Answer

DeBeers would be considered a channel leader because of its dominant market position and power over its distributors. As the most powerful entity in the channel, DeBeers dictates the terms of distribution and closely monitors supply and demand.

DeBeers Sells Most of the Diamonds It Produces to Industry