Prospecting is the identification of those firms and people most likely to buy the seller's offerings. What is another term for prospecting?

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Lead generation is another commonly used term for prospecting, as it involves generating leads or potential customers for a business to pursue. Lead qualification is the process of determining whether a lead is a good fit for a seller's offerings, while customer mining involves analyzing existing customer data to identify potential new customers. Cold calling is a specific tactic used in prospecting, but it is not a synonym for the overall process.

Prospecting Is the Identification of Those Firms and People Most