To stimulate trial purchase of a product,quite often an advertising campaign will include
A) head-to-head advertising
B) new media
C) a change to a boutique agency
D) an increase in point of sale
E) coupon incentives
Correct Answer:
Verified
Q1: To facilitate the creative thinking process, overall
Q21: For negative appeals, such as insurance companies
Q22: Multi-product firms such as Shell Oil may
Q23: After confirming the message content (creative objective),
Q27: When comparative appeal techniques are used, the
Q28: For factual appeals, the promise and benefits
Q35: One of the dangers of using humorous
Q36: The key to success in a campaign
Q38: Good support claims statements provide customers with
A)
Q40: Statements that clearly indicate the information to
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