A salesperson can easily adapt FAB statements and the SELL Sequence to make a(n)_____ close.
A) alternative-choice
B) assumptive
C) summary-of-benefits
D) minor-points
E) direct

Question

Quizplus · Accepted Answer

The summary-of-benefits close uses the features, advantages, and benefits (FAB) of the presentation to make the sale. The basic steps of the summary close are to determine the key product benefits that interest the prospect during the presentation, summarize these benefits, and make a proposal.

A Salesperson Can Easily Adapt FAB Statements and the SELL