Buzz-building efforts for new products require _____ who are willing to talk about a new product,share their product-usage experience with others,and who,by virtue of their inherent persuasiveness,influence others to also become product users.

Question

Quizplus · Accepted Answer

Messengers are individuals who have tried and tested the new product and can share their experience with others, influencing them to become product users. They are often seen as relatable and trustworthy, making them effective in building buzz for a new product. Advertisers, marketing managers, salesmen, and executives also play important roles in marketing efforts, but they may not have the same level of personal experience with the product as messengers.

Buzz-Building Efforts for New Products Require _____ Who Are Willing