Which of the following is NOT a factor accounting for the growth of sponsorships?
A) Avoids the clutter inherent in advertising media.
B) Helps companies respond to consumers' changing media habits.
C) Allows companies to avoid regulatory restrictions placed on other media.
D) Helps companies gain the approval of various constituencies.
E) Enhances a brand's equity through relationships forged between a brand and a sponsored event.
Correct Answer:
Verified
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