-In Figure 8-1 above, B represents which stage of the market segmentation process?
A) link needs to actions
B) identify market needs
C) establish a marketing protocol
D) execute marketing program actions
E) segment and select the target markets
Correct Answer:
Verified
Q22: Zappos' original target market customers consisted of
Q23: A market-product grid is a framework to
Q24: To create a market-product grid for bed
Q24: The purpose of market segmentation is to
Q26: A market-product grid refers to
A)a visual representation
Q27: Alka-Seltzer was made originally as a hangover
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