Figure 20-3
-Figure 20-3 above shows there are six stages in the personal selling process ("A" through "F")along with the objective(s)of each stage.If the salesperson's objective is to "search for and qualify potential customers," what stage of the personal selling process is the salesperson engaged in?

Question

Quizplus · Accepted Answer

The stage where the salesperson's objective is to search for and qualify potential customers is called prospecting. This is the initial stage where the salesperson looks for potential customers who are likely to be interested in the product or service being offered. In this stage, the salesperson does research, follows leads, and evaluates potential customers based on set criteria to determine if they are qualified for further sales approaches.

Figure 20-3 -Figure 20-3 Above Shows There Are Six Stages in the in the Personal