Figure 20-3
-Figure 20-3 above shows there are six stages in the personal selling process ("A" through "F")along with the objective(s)of each stage.If the salesperson's objective is to "gather information and decide how to approach the prospect," what stage of the personal selling process is the salesperson engaged in?

Question

Quizplus · Accepted Answer

The preapproach stage involves researching, gathering information, and analyzing data about the prospect to determine how best to approach them. Therefore, if the salesperson's objective is to gather information and decide how to approach the prospect, they are engaged in the preapproach stage.

Figure 20-3 -Figure 20-3 Above Shows There Are Six Stages in the in the Personal