customer who wants or needs the product is referred to as a __________.

Question

Quizplus · Accepted Answer

A customer who wants or needs the product, but has not yet made a commitment to purchase, is typically referred to as a prospect. A lead is a general term for someone who has shown some level of interest or contact with the company, but may not necessarily be actively considering a purchase. A hot lead refers to someone who has expressed a high level of interest or is very likely to make a purchase soon, while a cold call indicates a sales call made to someone who has not expressed any prior interest in the product or service. A qualified prospect is someone who meets specific criteria established by the company, such as having a certain level of budget or authority to make purchasing decisions.

Customer Who Wants or Needs the Product Is Referred to as a __________