Encyclopedia Britannica pays to have a business reply card bound into magazines adjacent to its advertisement.The ad asks people to return the card for more information on how its encyclopedias can help children do better in school.Encyclopedia Britannica is engaging in __________.

Question

Quizplus · Accepted Answer

Prospecting involves identifying potential customers who may be interested in a product or service. By asking people to return the card for more information, Encyclopedia Britannica is identifying potential customers who are interested in their encyclopedias.

Encyclopedia Britannica Pays to Have a Business Reply Card Bound