is a Swiss-based manufacturer of industrial equipment with annual sales of $30 billion.At one time,ABB had one salesforce that sold only generators,one that sold only boilers,another that sold only transformers,and so forth.Each salesperson was an expert on the items he or she sold.Its salesforce was organized by __________.

Question

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ABB's salesforce was organized by product, with separate sales teams for each type of industrial equipment (generators, boilers, transformers, etc.). Each salesperson was an expert on the specific products they sold, allowing for a more specialized and effective approach to selling.

Is a Swiss-Based Manufacturer of Industrial Equipment with Annual Sales