Which of the following is true of random lead generation?

Question

Quizplus · Accepted Answer

Random lead generation involves reaching out to individuals who have not expressed interest in the product or service being offered. This can be done through mass appeals and advertising such as email blasts, social media ads, or targeted online ads. Households and businesses can be potential sources for random leads, but they are not the only sources. A higher number of contacts may be required to gain a sale through random lead generation as compared to targeted lead generation where prospects have already expressed interest.

Which of the Following Is True of Random Lead Generation