Television advertising used to be the most powerful means of hitting the consumer marketing bull's-eye.Its demise is attributed to ________ and to shifts in the media now used to reach consumers.
A) the aging of the baby boomer demographic
B) a shift in the proportion of radio listening to television viewing
C) increasing consumer cynicism toward advertising
D) the fragmentation of U.S. audiences
E) none of the above
Correct Answer:
Verified
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