A sales manager at McDaniel Corporation uses the company's CRM software to notice that his salespeople have several potential customers that have previously purchased from other divisions of the company.He meets with his salespeople to discuss ways for them to sell additional products to those customers.The manager is engaging in:
A)customer relationships
B)opportunity management
C)relationship management
D)data management
E)guided sales management

Question

Quizplus · Accepted Answer

By using the CRM software to identify potential customers who have previously made purchases from other divisions of the company, the sales manager is engaging in opportunity management. He is then meeting with his salespeople to strategize ways to sell additional products to these customers, furthering the opportunity management process.

A Sales Manager at McDaniel Corporation Uses the Company's CRM