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Customer Relationship Management (CRM)software Has Been Described as a Philosophy

Question 12

Multiple Choice

Customer relationship management (CRM) software has been described as a philosophy because:


A) only certain personalities will be able to use it effectively
B) it allows you to create a deep and lasting relationship with your customers strategically
C) not everyone sees its usefulness
D) those who use it effectively tend to be more comfortable with computers
E) using it usually brings transformation to the morale in a company

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