In terms of the sales process,"knowledge base" refers to:
A)the computer system that contains information about products and services
B)the information about products and services contained in a computer system
C)the product catalog in hard copy
D)the customer service reps and technical employees who understand the product best
E)the research used to develop new products and improve old ones

Question

Quizplus · Accepted Answer

A knowledge base refers to a computer system that contains information about products and services, which can be used by sales reps to educate themselves on the products they are selling and answer customer questions. It is a centralized repository of information and may include technical specs, pricing, features, benefits, use cases, and customer reviews.

In Terms of the Sales Process,"knowledge Base" Refers To