In the beginning of a group sales presentation,a salesperson should:
A) explain how the FAB formula will be used in the presentation.
B) provide every member of the group with a customer profile.
C) give quality assurances and qualifications.
D) ignore the group's behavioral style.
E) summarize the marketing plan.

Question

Quizplus · Accepted Answer

Providing the group with the seller's qualifications is important because it establishes credibility and shows company pride. The salesperson does not need to discuss the FAB formal or provide customer profiles.

In the Beginning of a Group Sales Presentation,a Salesperson Should