A(n) __________ is an individual that wants a product, can afford to buy it, and is the decision maker.
A) lead
B) prospect
C) gatekeeper
D) opinion leader
E) qualified prospect
Correct Answer:
Verified
Q69: The search for and qualification of potential
Q70: If an individual wants the product, can
Q71: FIGURE 17-3 Q72: Which of the following statements describes the Q74: There are three types of prospects Q75: Which of the following statements regarding cold Q76: Alice Faulkner is a professional salesperson.She earns Q77: Advertising with a coupon or a toll-free Q78: Mark wanted to make some extra money, Q87: Personal selling begins with the _ stage.
A)cold, warm,
A)lead
B)presentation
C)preapproach
D)prospecting
E)follow-up
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