Assurance refers to the confidence and trust that service providers instill in their customers through their knowledge, courtesy, and the ability to convey trustworthiness. This is achieved through the service provider's employees' expertise and their manner of interaction with customers.

Solved

Assurance Is The

Question 30

Multiple Choice

Assurance is the:

A) ability to perform the service dependably and accurately.
B) ability of the service provider to respond to the customers needs on a timely basis.
C) service provider's employees' knowledge and courtesy and the confidence they instill.
D) high level of attention given to customers.

Correct Answer: