Which of the following best describes the well-known psychological phenomenon where customers talk more about negative experiences than positive experiences?

Question

Quizplus · Accepted Answer

Loss aversion is the psychological phenomenon where customers talk more about negative experiences than positive experiences. This is because people are more sensitive to losses than gains and negative experiences can have a greater impact on their emotions and behavior. Options A, C, and D are all models for evaluating customer satisfaction or loyalty, but they are not directly related to the phenomenon of negative experiences being more salient to customers.

Which of the Following Best Describes the Well-Known Psychological Phenomenon